grounded coffee

Grounded is a small coffee catering company with aspirations to grow into a fun, modern physical coffee house and brand. The client was passionate about the fresh, locally ground aspect of their product, the personal neighborhood qualities inherent in their service as well as the limited range of their budget.

The ideas of personal, comfortable and natural are conveyed by the use of handwritten typographic elements, imperfect lines and the visual suggestion of “grow” within grounded. The bold color and coffee stain ring become primary branding devices while cost savings are realized by hand stamping craft paper cup sleeves.

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