humphrey’s bar and grill

Re-design for a local eatery and pub, the hump day concept is emphasized with copy writing combined with symbols of humpiness. Beginning with a menu re-design, we identified successful and profitable menu items as well as those that were slow moving and problematic from an inventory standpoint.

Typographically, the menu is organized to clarify menu categories, improve readability, and bring attention to previously hidden menu items.

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