A classic project from Judith and Richard Wilde's Visual Literacy: A Conceptual Approach to Graphic Problem Solving.

Immediate, practical communication is the primary function of a road sign. With this in mind, graphically depict the subject indicated for six of the road signs design problems. Simple visual solutions that give each sign a life and personality of its own. Personal expression the unusual topics should be combined with the familiar context of road signage. The illogical nature of this challenge is an opportunity for uninhibited design exploration and play. Strive to create a personal, unique solution that is easily and quickly understood.

Design Problems
Barbeque cookout
Mass grave
Teenage drivers
Hornet nest
Road sickness
Pregnancy checkpoint
Ant farm
Nuclear power plant

roadSign01 roadSign02 roadSign03 roadSign04 roadSign05

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