visual ideology

Vis ID is an effort to raise awareness to the use of images in messaging. Given the choice, what images would the general public associate with specific ideas or words? How can one image be more meaningful than another similar image? This project asks viewers to make decisions as to images that best represent their visual definition of political terms or ideas. During this process it is hoped that viewers will begin to develop a better understanding of how visual imagery can influence meaning. By placing the responsibility of making these visual decisions with the viewer they get to experience a part of graphic design. As graphic designers, we get to see how self defined political personalities might be visually represented. Though not necessarily a ideological map, this project will hopefully offer some insight as to how differing political personalities interpret
visual information.

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