Embarking on a complete refresh for their establishment began with a menu re-design. Working with the restaurant, we identified successful and profitable menu items as well as those that were slow moving and problematic from an inventory standpoint. The new design has an slightly rough, screen print/letterpress appearance and introduces warmth to the previous blue and green palette. Typographically, the menu is organized to clarify menu categories, improve readability, and bring attention to previously hidden menu items.